How it All Started?

Our founders, Amartya Singh and Shivam Rawat, first crossed paths way back in 2017 during their time at Digiotech. Amartya, an IIM-B alumnus, brings with him over a decade of experience steering businesses across diverse sectors like PaymentTech, FinTech, Education, and Consulting, having contributed to renowned firms such as KPMG, Samsung, Cashfree, Digio, Uvik, and more. On the other hand, Shivam holds a bachelor's in CS from the University of Maryland and has worked on building and scaling tech across fintech startups like Mishipay, Digio, and Houzify.

After parting ways post their Digio stint, they always wanted to build a startup from scratch together. It was when Amartya's last startup as a co-founder, Uvik Technologies, got acquired by Infibeam Avenues, their paths converged.

When they met, three major changes were evident in the business world post covid -
- Proliferation of softwares used by businesses leading to sync issues. A major after-effect were the huge gaps with sales software (CRM) and finance software (ERP) leading to manual interventions, confusions and delayed payments.
- World has seen the advent and implementation of AI and ML applications in the office of CFO.
- There has been a renewed, urgent focus on cashflows for businesses. They decided to build an AI-driven solution that addresses the above changes and problems.

After countless hours of brainstorming and conversations with many finance leaders and advisors, a clear path emerged and FinFloh was born.

From inception to ideation to demonstration to a live product with multiple customers, and advise and guidance from CFOs and finance partners across the world, it has been a wonderful journey. We are off to a great start, and ee believe that this is just the beginning of a something that could transform the entire finance ecosystem.