11 Mar 2024

Collaborative AR Transforming Sales and Finance Collections

Subhasis Sahoo (Founding Member - Marketing)

The traditional business landscape often pits sales and finance teams against each other. Sales focuses on closing deals and driving revenue, while finance aims to collect payments and maintain healthy cash flow. This siloed approach can lead to inefficiencies, strained customer relationships, and ultimately, hinder business growth.

Collaborative Accounts Receivable (AR) powered by Augmented Reality (AR) emerges as a game-changer, fostering a seamless bridge between sales and finance. This blog delves into the world of collaborative AR, exploring its capabilities and how it revolutionizes the way we approach collections in today’s dynamic business environment.

Breaking Down the Silos: Collaborative AR Explained

Collaborative AR takes traditional AR, known for overlaying digital information onto the real world, and applies it to the accounts receivable process. It creates a shared virtual workspace where sales and finance teams, along with customers, can access and interact with relevant data in real-time. This fosters transparency, streamlines communication, and empowers teams to work towards a common goal – faster collections and improved customer satisfaction.

Here’s what makes collaborative AR unique:

  • Centralized Data Platform: Collaborative AR platforms serve as a central hub for all AR-related information. Invoice details, payment histories, communication logs, and even visual aids for complex products can be accessed by authorized personnel in real-time, eliminating information gaps and redundant communication.
  • Interactive Overlays: Imagine sales reps showcasing a product or service with overlaid AR elements highlighting key features or maintenance instructions during collection calls. This visual approach enhances communication, clarifies customer queries, and potentially leads to faster resolutions.
  • Real-time Collaboration: Annotations and notes left within the AR workspace can be shared seamlessly between teams. Sales reps can flag potential disputes for finance to address, while finance can update the status of resolved issues for sales to follow up with the customer. This fosters a more collaborative and efficient collections process.

Benefits of Collaborative AR for Sales and Finance

Implementing collaborative AR offers a multitude of benefits for both sales and finance teams:


  • Improved Customer Relationships: Collaborative AR allows sales reps to provide a more personalized and interactive experience during collections calls. By visualizing product details and addressing customer concerns effectively, they can build stronger relationships and foster trust.
  • Faster Dispute Resolution: Collaborative AR facilitates real-time communication with the finance team, enabling faster resolution of disputes and preventing payment delays. Sales reps can focus on closing deals, confident that outstanding payments are being handled efficiently.
  • Increased Collection Success Rate: With real-time data at their fingertips and a seamless collaboration environment, sales reps can tailor their collection strategies for better results.


  • Enhanced Cash Flow Visibility: Collaborative AR provides a holistic view of the entire accounts receivable process. Finance teams can track overdue payments, identify potential risks, and make informed decisions regarding cash flow management.
  • Reduced DSO (Days Sales Outstanding): Collaborative AR’s streamlined communication and efficient dispute resolution capabilities contribute to faster collections, leading to a significant reduction in Days Sales Outstanding, a key metric for healthy cash flow.
  • Improved Team Efficiency: Collaborative AR eliminates the need for back-and-forth communication between teams, allowing finance personnel to focus on core competencies like analyzing payment trends and optimizing AR processes.

Building a Collaborative AR Ecosystem: Considerations

While collaborative AR offers immense potential, implementing it effectively requires careful planning and consideration:

  • Technology Integration: Choosing an AR platform that integrates seamlessly with existing CRM and ERP systems is crucial to ensure data accuracy and avoid silos.
  • Employee Training: Equipping both sales and finance teams with the necessary training on using the AR platform effectively is vital for successful adoption.
  • Security & Compliance: Collaborative AR platforms must adhere to strict data security regulations to ensure the confidentiality of customer and financial information.

Beyond Collections: The Future of Collaborative AR

The potential of collaborative AR extends beyond the realm of sales and finance collections. Here are some exciting possibilities:

  • Enhanced Customer Onboarding: Imagine new customers receiving AR-powered walkthroughs of products or services, promoting faster adoption and reducing support tickets.
  • Remote Maintenance Support: AR can be used for technicians to provide remote visual assistance to customers facing technical issues, improving problem-solving efficiency.
  • Interactive Training Programs: AR can create immersive training experiences for employees, enhancing knowledge retention and fostering better skill development.


Collaborative AR signifies a paradigm shift in how businesses manage sales and finance operations. By fostering a collaborative environment that empowers teams, provides real-time data insights, and facilitates interactive customer experiences, collaborative AR paves the way for faster collections, improved customer satisfaction, and ultimately, a strong foundation for sustainable business growth. As AR technology continues to evolve, the possibilities for collaborative AR applications across various industries are truly limitless.

Talk to our experts and explore collaborative AR solutions today!