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10 Jan 2026

US GAAP: What It Is and Why It Matters for Businesses

blog post finfloh

Nithil Thomas

blog post finfloh

If your company operates in the United States—or works with US investors, customers, or auditors—you’ve likely heard the term US GAAP. But what exactly is it, and why is it so critical for finance teams?

This guide explains it in simple terms, who it applies to, and why understanding it is essential for growing businesses.

Table of Contents

What Is US GAAP?

Definition

It stands for Generally Accepted Accounting Principles (United States).

It is the standard framework of accounting rules and guidelines that companies in the US use to prepare and present their financial statements.

Purpose

These rules ensure financial information is consistent, comparable, and transparent across companies and industries. In essence, firms use US GAAP ti define recording, measurement and disclosure of transactions in financial statements.

Who Sets US GAAP?

Role of the Standard-Setting Authority

Financial Accounting Standards Board (FASB) establishes the US GAAP.

Regulatory Oversight

For public companies, U.S. Securities and Exchange Commission (SEC) enforces compliance with US GAAP. It also ensures financial reporting meet investor and regulatory expectations.

Who Needs to Follow US GAAP?

Public Companies

It is mandatory for public companies listed in the US.

Private Companies and Startups

It is commonly required for private companies with US investors, lenders, or audit obligations. Many startups adopt it early to avoid restatements and compliance challenges as they scale.

Foreign Companies

Foreign companies listed on US stock exchanges must follow US GAAP unless they are explicitly permitted to report under IFRS.

What Does US GAAP Cover?

Key Accounting Areas

It provides detailed guidance across major accounting areas, including revenue recognition, expenses and accruals, assets and liabilities, leases, financial instruments, consolidation, and disclosures.

Revenue Recognition Standards

One of the most widely applied standards is ASC 606, which defines how and when revenue should be recognized from customer contracts.

Why Is It Important?

Consistency and Comparability

It creates consistency across financial statements, allowing investors and stakeholders to compare companies on a like-for-like basis.

Investor and Lender Confidence

Standardized reporting builds confidence among banks, VCs, and other capital providers.

Audit and Regulatory Readiness

GAAP compliance reduces audit risk and supports smoother funding rounds, acquisitions, and IPO preparation.

Better Financial Decision-Making

Accurate recognition of revenue, expenses, and liabilities improves forecasting, cash planning, and strategic decisions.

US GAAP vs IFRS: A Quick Comparison

Accounting Approach

US GAAP is more rules-based and highly detailed, while IFRS is principles-based.

Geographic Usage

While IFRS is used in most countries globally, it is primarily followed in the United States.

Investor Preference

Due to its detailed guidance, it is often preferred by US regulators and investors.

Common Misconceptions

US GAAP Is Only for Large Companies

Not true. Many startups and mid-sized businesses rely on it from an early stage.

Revenue Equals Cash Received

Revenue is recognized when performance obligations are fulfilled—not when cash is received or an invoice is issued.

US GAAP and Tax Accounting Are the Same

They serve different purposes and frequently result in different financial outcomes.

Final Thoughts

Why US GAAP Matters Long-Term

It is more than a compliance requirement. It is a foundation for transparency, credibility, and scalable growth.

Whether you are a startup raising capital or an enterprise managing complex operations, understanding itensures your financial reporting stands up to scrutiny and supports long-term decision-making.

To know more about how to master US GAAP, you can talk to our experts.

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